Neuroeconomics investigates how the brain makes decisions involving risk, reward, and value. Combining neuroscience, psychology, and economics, it studies the neural processes that underlie choices—from financial investments to moral judgments and social cooperation.

The Neuroeconomics session explores the biological foundations of decision-making and the cognitive mechanisms that evaluate cost–benefit trade-offs. It integrates insights from brain imaging, behavioral modeling, and computational neuroscience to decode why people make certain economic and social decisions.

At the Neuroeconomics Conference, neuroscientists, behavioral economists, and data scientists share research on neural valuation, uncertainty processing, and reward prediction errors. Presentations examine prefrontal-striatal circuits and the dopaminergic system that guide human preferences.

This session provides a framework for understanding consumer behavior, addiction, and financial bias through neural evidence. Attendees gain insights into how brain circuits encode fairness, trust, and motivation—key factors influencing decision outcomes in health and society.

Recent advances in Cognitive Neuroscience highlight how emotions and reasoning interact in the brain’s valuation system, challenging traditional models of rational choice and offering new therapeutic perspectives on impulse-control disorders.